2018 Annual ConferenceName: 2018 Annual ConferenceDate: May 2, 2018 - May 4, 2018Registration: Register NowEvent Description:"Enterprising Chambers"
This unique three-day conference will give chamber professionals solutions to build value in your chamber organization. You will learn how building that value will justify a business not only becoming a lifetime member, but also an advocate for the chamber.
SpeakersKyle SextonRemembershipKyle Sexton is an award-winning marketing strategist and international speaker and author on the topics of membership development, marketing and innovation. He was recognized in 2011 by Chamber Executive magazine as one of the most influential innovators in the chamber of commerce industry.
He is the chamber industry's foremost authority on membership tiers, and guides organizations through the transition from a traditional dues method to value-based tiers. His research and methods have been featured in industry publications, as well as national conventions and regional conferences.
Kyle's innovative social media accelerator has been featured in The Wall Street Journal and is the author of Follow You Anywhere and ReMembership - New Strategies for Remarkable Membership Organizations.
Kyle's presentation will be based on his book, Remembership. Kyle says, "In the five years since first publishing Remembership, I've been working with chambers and associations across North America, implementing effective new tools and strategies that help boards and executives make better decisions about their future. The ideas in this book are important for membership organizations, membership development professionals, and their board members. The tools I've added in this edition are critical to the strategic direction of your team."
Erin BemisLook Great in the Inbox: The 7 don'ts of Email Design
Erin is an Engagement Marketing and Strategic Partnership Expert with Constant Contact. She is also a National Speaker and Trainer for Google’s Get Your Business Online Program. Her business focus is to educate and inspire small business success in all things related to digital marketing. She promises that you will leave today with simple, easy tips to immediately make your marketing better.
On her journey to today, she was an award winning CEO for a Chamber of Commerce and top of the team in the indirect sales channel of a major corporation. With 20 years experience working for and with small businesses, non profits, and associations, she has seen it all: the good, the bad, and the unmentionables too. She holds degrees in Marketing and Business Administration, along with a minor in French that she has never used.
What you really want to know is that she is a Northern Michigan native, is one of 13 children, has three sons, a husband and a mortgage. Her four main addictions in life are travelling, music, boating and bubbles. Boy- I can’t wait to see what she has to say!
Erin's presentation will be about what NOT to do regarding emails. First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact. You’ll learn:Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagementReadability – including fonts, white space and single-column designImages – including sizing, placement, links and more
Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing.